To launch the AFL Women’s League in 2018, 2019 and 2020, UNCOMMON have been responsible for driving awareness and attendees to the Western Bulldogs home game matches held at Whitten Oval in Footscray.

Our campaigns have combined a number of tailored services to deliver localised campaigns specifically targeting club fans and Western Melbourne locals throughout the area.

Strategies have centered around tailored collateral distribution to hundreds of local venues including gyms, sporting facilities, cafes and coffee shops, juice bars, YMCAs, physio and sports medicine clinics, bars/pubs and hotels to rally sporting spirit through the community.

Brand Ambassador Activations and large-scale floor decals at major transport hubs surrounding the Western Bulldogs home ground were also executed in the weeks leading up to each match as an unmissable reminder to commuters.

  • Client

    Western Bulldogs

  • Services

    Tailored Distribution, Peer-To-Peer, Floor Decals, Collateral Production

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