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TWENTY ONE PILOTS “TRENCH” ALBUM RELEASE CAMPAIGN

To promote the release of the Twenty One Pilots’ album ‘Trench’, UNCOMMON executed custom street-level ambush activations to consumers and music streaming partners alike.

Dressed as extras from previous music videos, Brand Ambassadors distributed hundreds of yellow gerbera flowers to crowds across Sydney, Melbourne and Brisbane.

Swing tags featuring music streaming codes were affixed to each flower and key information teased on socials and within social media groups/forums in the days leading up to each activation. Branded flowers were also spontaneously delivered to the Sydney Apple Music and Spotify offices to create hype and further awareness around the release.

Appearing overnight, guerrilla large scale logo stickers were also installed throughout each city, complimenting large take home magnets installed surrounding selected secondary schools to directly target existing youth fan bases.

Sydneysiders were also treated to mobile media exposure via Vespa Billboards across high foot traffic Sydney CBD streets on album release day.

  • Client

    Twenty One Pilots

  • Services

    Roaming Vespa Billboard, Peer-To-Peer, Magnet and Sticker Sniping, Collateral Production

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