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SYDNEY WRITERS’ FESTIVAL TAILORED DISTRIBUTION CAMPAIGN

In March 2021, we were tasked with developing and executing a COVID-safe campaign for Sydney Writers’ Festival; incorporating distribution of their full broadsheet-style festival program and pocket-sized mini guide.

Across a six week campaign period, we selected a number of our most appropriate services including Tailored Distribution, Peer-To-Peer and Letterbox Distribution, to distribute a total of 79,000 pieces of collateral throughout more than 100 suburbs across Greater Sydney.

Bookshops, Cinemas, Coffee Shops, Cafes, Theatres, Record Stores, Arts and Craft Stores, Galleries, Libraries and Community Centres were secured specifically to create awareness for the 2021 festival  through display and distribution of programs/guides to their customers.

As the festival dates grew closer, our Brand Ambassadors could be found, armed with collateral at various markets, transport hubs, music and arts venues engaging creatives across the inner-city whilst our distribution teams ensured every letterbox within key identified suburbs received a piece of the action too. 4,000 letterboxes to be exact.

  • Client

    Sydney Writers' Festival

  • Services

    Tailored Distribution, Peer-To-Peer, Letterbox Distribution, Warehouse Management

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