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RSPCA CUPCAKE DAY OUTDOOR CAMPAIGN

Engaged by RSPCA NSW, UNCOMMON developed a dynamic outdoor marketing strategy, deployed across Sydney ahead of the charity’s annual Cupcake Day fundraiser which calls on the general public to bake and sell sweet treats with all proceeds going towards supporting the ongoing work of caring for, rescuing, rehabilitating and re-homing animals in need.

Honing in on inner-city Sydney, our team produced and executed a combination of Traditional Distribution (via large-scale outdoor posters, pole posters and A2 cafe posters) and Tailored Distribution services (via single-use coffee cup distribution, outdoor sticker and take-home magnet sniping) in additional to Peer-to-Peer activations at key transport hubs around the city to boost participation and funds raised.

  • Client

    RSPCA

  • Services

    Coffee Cup Distribution, Magnet/Sticker Sniping, Collateral Production, Traditional Distribution, Peer-to-Peer, Tailored Distribution

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