MELANIE MARTINEZ K-12 MOVIE PREMIERE CAMPAIGN
To coincide with American singer-songwriter Melanie Martinez’s K-12 movie premieres in Sydney, Melbourne and Brisbane, UNCOMMON curated school style “year book” photo booth installations within a select number of Event and Village Cinemas across the East Coast.
Themed booths brought the foyer of each venue to life to capture data, encourage album presales and merchandise sales in an interactive and engaging event setting.
Our activity formed part of a D2C (Direct to Consumer) campaign where participants received free digital copies of booth photos via email on the night of the activation for use on socials.
User data was collected from participants and used as part of a K-12 one off follow up D2C EDM campaign highlighting special film attendee offers including album presale and limited edition merchandise opportunities.
UNCOMMON managed the procurement, logistics and execution of set staging and design, crowd engagement and data capture management via our Brand Ambassadors.