MAJOR LAZER “QUE CALOR” SINGLE RELEASE CAMPAIGN
With Diplo set to headline the Listen Out Festivals in Sydney and Melbourne, we couldn’t resist taking the opportunity to promote his band Major Lazer’s latest single “Que Calor” in our own UNCOMMON way: memorable, pop-up, ambush and one of a kind.
We engaged a crew of professional Samba dancers in Melbourne and even added in a Fire Dancer in Sydney to turn up the heat. All dressed in Brazilian Carnival costumes to perform synchronised choreography to ‘Que Calor’ and interact with festival-goers.
UNCOMMON promotional staff were onsite to maximise impact and effectiveness of each activation, waving custom made A0 corflute billboard signs and amping up the vibes to 11.
Branded Major Lazer ‘Que Calor’ chalk stencils were also applied surrounding the festival venues visible to crowds upon entry and exit of each event to further encourage streams, downloads and purchases of the single across the various platforms.