UNCOMMON have partnered with Australia’s largest and leading event for the fitness industry ‘Fitness Show Australia’ to deliver clever strategies which build brand and event awareness while also driving ticket sales and consumer attendance in each relevant city.

Our campaigns have successfully adapted our consumer-targeted strategy with B2B sector activity through personalised invitations hand-delivered by our promotional staff to fitness industry professionals. Data collection capturing vital attendee details has also been engaged via our on-site Brand Ambassadors representing the show on event days.

Across our campaigns, we have successfully:

  • Distributed 144,000 pieces of promotional collateral within 2,880 fitness industry venues via Targeted Distribution (3,930 venues in total across all distribution methods).
  • Distributed 36,000 pieces of collateral directly into the hands of potential attendees.
  • Executed 126 staff hours via Peer to Peer collateral handout activations.
  • Distributed 3,000 pole posters across Metropolitan Sydney.
    Delivered 400 personalised invitations to fitness industry professionals.
  • Installed 115 chalk stencil impressions surrounding fitness venues and running tracks.
    Applied 100 x A3 outdoor floor decals surrounding the event location and nearby major transport hubs.
  • Client

    Fitness Show

  • Services

    Tailored Distribution, Peer-To-Peer, Chalk Stencils, Floor Decals, Traditional Distribution, Mobile Projections, Collateral Production

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