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In March 2021, we were tasked with developing and executing a COVID-safe campaign for Sydney Writers’ Festival; incorporating distribution of their full broadsheet-style festival program and...
SYDNEY WRITERS’ FESTIVAL TAILORED DISTRIBUTION CAMPAIGN
Engaged by RSPCA NSW, UNCOMMON developed a dynamic outdoor marketing strategy, deployed across Sydney ahead of the charity’s annual Cupcake Day fundraiser which calls on the...
RSPCA CUPCAKE DAY OUTDOOR CAMPAIGN
UNCOMMON have partnered with Australia’s largest and leading event for the fitness industry ‘Fitness Show Australia’ to deliver clever strategies which build brand and event awareness...
FITNESS SHOW BRAND AND EVENT AWARENESS CAMPAIGNS
To launch the AFL Women’s League in 2018, 2019 and 2020, UNCOMMON have been responsible for driving awareness and attendees to the Western Bulldogs home game...
WESTERN BULLDOGS AFLW SEASON LAUNCH CAMPAIGN
Fresh off the back of their breakthrough hit “Dancing In The Moonlight”, Swedish duo Jubel had another ace up their sleeve with follow-up single “Weekend Vibe”. UNCOMMON...
JUBEL “WEEKEND VIBE” SINGLE RELEASE CAMPAIGN
With Diplo set to headline the Listen Out Festivals in Sydney and Melbourne, we couldn’t resist taking the opportunity to promote his band Major Lazer’s latest...
MAJOR LAZER “QUE CALOR” SINGLE RELEASE CAMPAIGN
To promote the release of the Twenty One Pilots’ album ‘Trench’, UNCOMMON executed custom street-level ambush activations to consumers and music streaming partners alike. Dressed as extras...
TWENTY ONE PILOTS “TRENCH” ALBUM RELEASE CAMPAIGN
To coincide with American singer-songwriter Melanie Martinez’s K-12 movie premieres in Sydney, Melbourne and Brisbane, UNCOMMON curated school style “year book” photo booth installations within a...
MELANIE MARTINEZ K-12 MOVIE PREMIERE CAMPAIGN
Summertime in Sydney is synonymous with Sydney Festival. Across its 40+ year history, the festival has curated arts and music acts from all over the world and...
SYDNEY FESTIVAL POP-UP TICKET BOOTH CAMPAIGN